Pavel Laptev

Hello! I'm a digital designer, inclined to analytics and frontend. Always think ahead. Love to build design systems, learn everything new, write articles and share my experience. Has a broad skillset web and mobile app design, design systtems to frontend works and 3d graphics.

Pet projects


As a fan of Brutalist architecture, I made an interactive map using D3.js. You can manage buildings on the map by date of construction with a range slider.

Design tokens with Figma

A new article about Figma API. In this article I will show you how to generate design tokens via Figma API and convert them through the Style Dictionary.

Wûnderzin free Ui Kit

Figma free UI Kit of a nonexistent online magazine Wûnderzine. A few pages and many components.

Markdown Theme Shell

Often, while working on a design system, we have to keep detailed documentation. For this purpose, the “Markdown Theme Shell” was made, it parses the markdown file in the HTML page, creating a sidebar and content area.

JSON from figma file

To demonstrate the power of Figma API I made this webpage as an experiment. On this page you could get a full JSON structure, pages and nested artboards, pages or artboards only and also filter all artboards by a flag name.

Case studies




Product Designer, Contract


May 2018 – Feb 2019 London, UK


  • Development and supervision Design system
  • Development and supervision of UI Kits
  • Prototypes


Developing UI Kits and implementing different prototyping tools for designers to provide design flexibility. Updating and maintain design documentation.

Senior Product Designer


Mar 2017 – May 2018London, UK


  • Supervising and leading a team of 7 digital designers.
  • Responsibility for Wirex web and mobile design.
  • Development and supervision UI/UX library.
  • Management of key projects (cryptocurrency and fiat mobile wallets).
  • Establishing effective coordination with developers and internal supplies.
  • Mentoring and upskilling the colleagues.


Developing UI/UX library in terms of front-end framework, infinite design, architecture, technical solutions for developers’ team. Planning and executing the project for design team.

Senior Product Designer


Sep 2016 – Mar 2017Moscow, Russia


  • Supervising and leading a team of 10 digital designers.
  • Development of new Mobile Library for internal services.
  • Creating layouts, framework, guidelines for Mobile Platform of Sberbank EFS.
  • Establishing cooperation between developers and designers.
  • Creating design concepts for different Sberbank products and services (retails & corporate).


Work experience on a huge it-project required cooperation with different departments.

UI/UX Mobile Library (React & ReactNative) in terms of strategic planning, design version, flows, UX architecture, components UI/UX, framework solutions for developers’ team.

Art Direction


Sep 2013 – Sep 2016Yekaterinburg, Russia


  • Responsible for web-design propositions.
  • Leading a design team of 5 digital designers.
  • Creating concepts, approaching for clients, negotiating projects, clinching the deals.
  • Maintaining communication between clients, developers and designers.


Building relations & delivering complex digital projects for major Russian companies and Government agencies such as ROSNEFT, Federal Beliefs Service, EMERCOM of Russia, Ministry of Defence of Russia, Ministry of Internal Affairs of Russia, ​JSC ​Goznak



  • Mobile Product Design
  • Web Deesign
  • User Interface Design
  • Rapid Prototyping
  • Wireframing
  • Sketching
  • User-centered Design
  • User stories
  • Jobs-to-be-done
  • Web Development
  • 3d graphics
  • User Interface Design
  • Illustrations
  • Motion design
  • Virtual Reality
  • Typography
  • Design Systems

Tools & technologies

  • HTML
  • CSS
  • JS
  • Figma
  • Sketch
  • Adobe Photoshop
  • Adobe After Effects
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Creative Cloud
  • A-Frame
  • FramerX
  • Principle
  • Vue.js
  • React.js
  • Cinema 4D
  • 3Ds Max
  • Rhinoceros 3d